Co-building New York's official transit app for millions of daily riders

In close collaboration with the Metropolitan Transportation Authority (MTA), Axon Vibe co-developed the Official MTA App, the all-in-one digital companion for New York's subway, bus, and commuter rail network. Axon Vibe's platform predicts journeys, detects disruptions, and delivers proactive, personalized passenger information that help riders make better decisions in real time, especially during service changes — reducing uncertainty, improving confidence, and supporting smoother journeys across the network.

Following launch, the app grew monthly active users by over 45%, reaching more than 950,000 monthly active users, without heavy marketing — reflecting strong rider trust and a product people chose to keep using. Alongside this, Axon Vibe's platform enabled behavior-change and commercial activation capabilities that connected local businesses with daily commuters, generating non-fare revenue in support of the app's long-term financial sustainability.

MTA operates one of the largest and most complex public transport systems in the world, serving millions of passengers every day across multiple modes. Riders expect clear, timely, and personalized information, especially during service changes and disruptions — a significant challenge to deliver consistently at city scale.

At the same time, MTA was modernizing its digital channels while working to improve financial sustainability beyond fares. The solution had to integrate deeply into daily operations, scale rapidly to hundreds of thousands of users, and support a long-term partnership model aligned with both passenger experience and agency objectives.