Company / Who We Are
Welcome to Axon Vibe
Axon Vibe builds on a deep heritage in location intelligence. Our origins trace back to Endoxon, whose technology was acquired by Google and became part of Google Maps. Building on this foundation, Axon Vibe was founded to apply AI-powered smartphone sensor analytics to understand how people move through cities, dwell at places, and how their habits shape daily life. Backed by investors including Swiss Federal Railways (SBB), Swisscom, Die Mobiliar, and family offices.
Today, Axon Vibe partners with leading public transport agencies to deliver large-scale, mission-critical platforms that enhance the travel experience, influence behavior, and unlock sustainable non-fare revenue.
That same intelligence also powers a direct channel for brands, delivering personalized, context-aware offers and rewards to people already on the move, and turning everyday journeys into new engagement and commercial opportunity.

Management Team

Stefan Muff
Chairman and Founder
Stefan founded the Axon Group in 2007 and launched the startup Axon Vibe in 2014. He previously founded mapping solution company Endoxon that was acquired by Google Inc. An avid sailor and part-time beekeeper, Stefan is proud to call Lucerne his home.

Dr. Uli Sigg
Board Member
Uli has been a board member at Axon Vibe since 2008. His investments focus on early stage and growth stage companies mainly in Europe and China. His portfolio includes activities in the medical devices, IT/Internet, green technologies, industrials and financial services sector. Outside of the corporate world, Uli is a passionate art collector with the largest collection of Chinese contemporary art.

Roman Oberli
Chief Executive Officer
Chief to Axon Vibe, thought leader in the field of spatial analysis to his peers and serial entrepreneur by nature, Roman heads the Axon Vibe product vision and development process. He is a Big Data specialist with extensive experience in start up ventures, known to be a true visionary and caring father of two.
Kilian Ulm
Chief Business Officer
Kilian is a dedicated international business development professional with entrepreneurial spirit and skills. He is an engineer by education (ETH Zurich) with work experience ranging from innovative start-up ventures to large multinational corporations. In between business calls and travel, you'll most likely find Kilian kitesurfing crystal clear waters or skiing off one of Switzerland's majestic mountains.

Luca Scheuring
Chief Technology Officer
Heading our product development, Luca is dedicated to turn Axon Vibe's vision of seamless mobility into innovative solutions. He holds a Master's degree in Business IT from the University of Zurich and has extensive experience as software engineer and product manager in the ICT industry. Luca is a self-confessed geek and loves all kind of technology, whilst at the same time he enjoys the analog life by hiking up or snowboarding down the Swiss mountains.

Roy Ma
Managing Director, Asia Pacific
Roy leads Axon Vibe's business across Asia Pacific, bringing the company's predictive AI mobility platform to the region's transport operators, authorities and payment partners. He has spent his career building things across the region — leading the Greater China team at Dun & Bradstreet, establishing Tesla's operations across Asia Pacific, where he created Tesla Financial Services APAC and Tesla Insurance globally, and founding his own company in Australia, which runs to this day. A chemist by first degree (Warwick) and a lawyer by second (UCL), Roy runs marathons and snowboards when he can, and is happiest travelling somewhere new with a cookbook and a long reading list.

Guillermo Campoamor
Managing Director, North America
Guillermo Campoamor is Managing Director, North America at Axon Vibe, leading growth across the US and Canada. He previously co-founded and led Meep, scaling the mobility platform to 180+ transit integrations across six countries before its acquisition by a leading European transportation operator. Guillermo writes long-form on strategy and technology in his spare time on his blog, and is proud to call Philadelphia home.