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Mobicia, London

United Kingdom

Powering smarter daily journeys for over 1.6 million Londoners

Mobicia integrates Axon Vibe's AI-driven platform into its London & UK Bus Times app to support over 1.6 million monthly users with smarter, more confident daily travel. The app delivers predictive journey assistance, real-time disruption information, and personalized guidance at scale, helping commuters navigate one of Europe's busiest urban transport environments. The partnership demonstrates Axon Vibe's ability to enhance high-reach travel apps while enabling scalable behavior-change and performance-based revenue models.

Mobicia, London, United Kingdom
1.6m+
Monthly Active Users
8% - 32%
Campaigns Click-Through-Rate (CTR)
4% - 25%
Campaigns Conversion Rate (CVR)

The Result

The London & UK Bus Times app has become a trusted daily travel companion for commuters across London and beyond. Powered by Axon Vibe's AI-driven Smart Travel Assistant, the app predicts journeys and delivers proactive, personalized passenger information at scale that helps users make better travel decisions in real time. This improves confidence, reduces uncertainty, and supports faster, smoother commutes.

Beyond journey assistance, Axon Vibe's Behavior Change Engine incentivizes the use of public transport and active modes such as walking and cycling, strengthening engagement and encouraging healthier everyday travel habits. In parallel, brands leverage the app's scale and behavior insights through Footfall Activation and Sales Activation, turning daily journeys into measurable store visits and online transactions.

The Challenge

Urban commuters rely on timely, relevant information to navigate increasingly complex and dynamic transport networks. For high-reach travel apps, delivering personalized, disruption-aware guidance at scale is technically demanding, particularly when user expectations are high and tolerance for friction is low.

At the same time, public transport apps face pressure to diversify revenue while maintaining a strong user experience. Any solution has to integrate seamlessly into an existing app, scale to millions of users, support behavior change, and enable performance-based commercial activation without compromising trust or usability.

Kilian Ulm

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