Driving high-intent footfall and upsell through travel-aware retail activation

Using Axon Vibe's platform, Ditsch engaged commuters directly within the DB Regio Guide app through timely, personalized offers triggered by real travel situations. Frequent travelers received complimentary coffee vouchers, while minor delays or quieter periods became opportunities to redeem attractive promotions such as discounted pretzel bundles at nearby Ditsch locations.

These travel-aware activations consistently drove high-intent footfall into Ditsch stores, generating strong redemption and upselling rates. Customers entering to redeem an offer frequently purchased additional items, increasing average basket value and overall revenue. For commuters, the offers turned waiting time into a positive, rewarding moment. For Ditsch, the campaigns converted real-time passenger movement and intent into measurable, incremental sales growth.

Station retailers like Ditsch depend on highly dynamic passenger flows that fluctuate by time of day, service disruptions, and network conditions. Traditional digital marketing struggles to reach customers precisely when they are nearby, have time, and are most likely to act, resulting in wasted impressions and limited in-store impact.

At the same time, Deutsche Bahn seeks to improve customer satisfaction, encourage more efficient travel behavior, and create additional value for its retail partners. Any solution must integrate seamlessly into the existing app, respect strict customer consent requirements, and provide clear attribution between digital engagement and physical store visits. Axon Vibe addressed these challenges by combining journey prediction, smart travel information, and result-driven retail activation within a single AI-powered platform.