Contextual marketing channel
Connect your business and increase brand awareness to millions of public transport customers with our AI-powered contextual drive-to-store campaigns. Target customers at the right time, at the right place, in the right moment, and with the right offer.
Predictive drive-to-store campaigns
Our location analytics predicts when and where people travel, triggers campaigns in the right moment, to drive more customers into your stores.
Contextual framing
Campaigns are designed around real-world experiences, making campaigns more meaningful to customers as they travel around.
Outstanding conversion
Delivered in serendipitous moments for customer, and in a fun and engaging way, our campaigns achieve outstanding conversion rates.
How it works
1. Real-world travel experience of customer detected
Sustainable journeys on public transport, bike or by foot are used as triggers for the drive-to-store campaigns. Environmental factors such as weather and local events provide additional context for the rewards.
2. Campaign triggered and delightful reward sent via app
Once a campaign is triggered, the user receives a notification and in-app message with their reward. The reward contains your brand, your offer, a validity, and a list of store locations where it can be redeemed.
3. Customer visits your store, redeems voucher and creates incremental sales
The voucher issued as a QR code to be scanned by your POS, or as a unique code where scanning is not available. New customers visiting your stores and significant incremental spend per redeemed voucher.
Benefits
Grow customer count and spend
Deploying contextual marketing in your business, can quickly remedy under-performing stores, drive retention, and increase average basket spend. Customers with a voucher are more likely to spend elsewhere in the store.
Enhanced experiences
Customers will be served your reward at the time they most need it. This may be poor weather, delayed travel, but rest assured, the app will position your brand as the positive light in their day.
Pay on redemption
You only pay out commission on a sale, not on footfall increases. The cost to the business is the COGS on the product giveaway and the commission. No hidden or set up fees.